Category Archives: Branding
Cellphone Industry’s Dirty Little Secret: China’s 145 Million Unit Gray Market
Like many other illicit enterprises, China’s vast gray-market cell phone business is one of those things that everyone knows about—but few want to discuss. However, with gray-market shipments in 2009 set to grow to 145 million units, or nearly 13 … Continue reading
Filed under Branding, China, Mediatek (MTK)
iPhone fever probably won’t spread in China
This LA Times article talks of how the iPhone likely will not have the same appeal in China as it does in many other nations, as shanzhai continues to rear its head. Reporting from Beijing – When the iPhone was … Continue reading
Generic Giants – China is the world’s factory, but its top firms remain oddly anonymous
I have been looking into various aspects of branding recently (posts to follow) and came across this article in Newsweek I have put a few highlights of the article here. Check out the link for the full article. Huawei may … Continue reading
Filed under Branding
China’s ‘Bandit’ Cell Phones – The High-Tech Golden Egg with ‘Taiwan Inside’
I finally came across an English translation of an article that explains MTK’s role in the shanzhai (bandit) phone industry. The majority of the article is below (in italics), but check the site for the full article or the original … Continue reading
Filed under Branding, China, Major Brands, Mediatek (MTK)
From Shanzhai to Proper Brand?
A major element to come out of my recent trip to Shenzhen was the knowledge that some shanzhai brands are now branching-out and trying to establish their own brands. As the this CNet article points out Huawei may be the … Continue reading
Filed under Branding
